Season 1 was not designed as a collection.
It was designed as a starting point.
From the beginning, the brand was not approached as a line of products, but as a multiverse. A system of parallel worlds defined by different energies, different intensities, and different purposes. Not in a fictional sense, but as a structural framework that allows the brand to evolve without losing coherence.
Season 1 is the first entry into that system.
What we set out to build.
Season 1 was designed as a foundation, not a collection.
Pieces that could stand on their own, but also function as part of a larger environment. Garments that feel intentional, controlled, and confident, without relying on excess or noise.
From the start, every decision followed the same principles:
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oversized, balanced silhouettes
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restrained color palettes
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branding used with discipline, not emphasis
Season 1 had to be approachable, but not obvious. Wearable, but layered with meaning.
The worlds. The multiverse.
Season 1 moves through different environments. Snow-covered forests, quiet urban passages, distant terrains. These places are not destinations. They are states. Not a future. Not the past. Just parallel moments within the same world. This is why the visuals shift, yet remain connected. Different scenes. One narrative. The Multiverse.
Each tier within Season 1 represents a different level of energy and presence. Not every piece is designed to speak the same way and that separation is deliberate. Some garments are entry points. Others carry more weight, more tension, more character.
What connects them is not aesthetics alone, but alignment. Every piece belongs to the same system, even when expressing a different intensity.
How Season 1 was built.
The process was intentionally slow.
Designs were refined through multiple iterations, with constant focus on cohesion rather than volume. The goal was never to expand the collection unnecessarily, but to remove anything that did not serve the whole.
Each piece had to justify its existence functionally, aesthetically and conceptually. Season 1 was built to last beyond cycles and releases. It was designed with longevity in mind, not immediacy.
Why it looks the way it does.
Luxury, in this context, is not defined by excess. It comes from restraint, clarity, and control. From knowing when not to add more. The cinematic element exists, but it is secondary. It supports the atmosphere without overpowering the garment. The focus remains on structure, fit, and presence. Season I does not attempt to be a statement. It establishes a language.
What follows.
The multiverse unfolds gradually. Season 1 is the first trace — not the climax, but the proof of direction.
